Our names are Lloyd Diamond and Majid Mousavi and we are on the best journey of our entire lives.
Lloyd is a Swiss Dermatologist with over 30 year of experience and Majid is a Dutch-Persian entrepreneur. Our journey begins in 2013 where we have met each other on a plane. We started a conversation and Majid was very impressed with Lloyd’s experience. Lloyd told him everything about popular skincare products and why most of them use chemicals. When Majid asked him if it’s possible to make a skincare product without using chemicals, Lloyd answered; “yes but the money that’s being saved on the cheaper ingredients is put in marketing, if you produce millions of units a year, 1 cent a unit is a lot of marketing money, with low quantities 1 cent isn’t anything”. Then and there Majid decided to change this “industry”.
The mission was to create the worlds first pH-balanced Facial Mask. It had to be all-natural, simple, but super effective without using harsh chemicals. We didn’t want to use popular marketing terms like “the newest technologies” or “groundbreaking” or “secret formula” or, well… you probably know what we mean by now.
Now the mission was clear we had to find a factory that wanted to produce our masks. It turned out that no manufacturer wanted to buy some of the raw ingredients because they were too expensive for mass production. We considered to “go for the money” and use cheaper processed ingredients to start right away, but we soon realized that it wasn’t anything we stood for. Eventually Majid came with the idea to import the fresh ingredients from different countries around the globe.
We are currently the only manufacturer in the Netherlands that processes some ingredients (like Japanese tea leaves and Moroccan Lava Clay) ourselves instead of working with many extracts to get a perfect stable Fresh Mud Mask. This process takes 72 times as long compered to manufacturing a normal skincare product. This is also one of the reasons why our products are more expensive than a normal over-the-counter personal care brand.
We started with 1 Face Mask, but now also produce natural Hair Masks, born from our knowledge in creating skin-friendly skincare products. Because beautiful, strong hair has a lot to do with the skin on your scalp.