clean & natural

We believe that what we leave out, is just as important as what we put in. That’s why we don’t use harsh chemicals. If you think of harsh chemicals, you probably think about the infamous two; parabens and sulfates. But, there are many more ingredients that are still being used in skincare products which are not good for your skin and environment. These chemicals are not so well known as parabens or sulfates, but are most of the times even more harmful.

We have banned over 3,000 ingredients since we started in 2015, which we would never use. Good news is that more and more skincare companies are now doing the same.

But, there is still a lot of work. Below you will find a list of ingredients founded in over 99% of skincare products distributed worldwide!

These are ingredients we do NOT use:


·      Aluminum powder elemental aluminumhydroxide (CAS 21645-51-2; allowed as substrate for colorants), aluminumdimyristate (CAS 56639-51-1; restricted for spray mist applications), andaluminum silicate (CAS 12141-46-7), compliant with HMT

·      Benzalkonium chloride

·      Bisphenol A (BPA)

·      Butoxyethanol

·      Butylated hydroxyanisole (BHA)

·      Butylated hydroxytoluene (BHT)allowed up to 0.1%

·      Camphor ( > 3%)

·      Chemical UV filters:oxybenzone/benzophenone-3 (CAS 131-57-7), avobenzone, octinoxate, octisalate,homosalate.

·      Coal tar (allowed only for vegan orred-blended products to achieve color matching)

·      Ethylenediaminetetraacetic (EDTA)

·      Ethanolamines (includingDEA/TEA/MEA/ETA)

·      Formaldehydes andformaldehyde-releasing agents (including tosylamide/formaldehyde resin, methyleneglycol, paraformaldehyde, polyoxymethylene urea, methenamine, benzylhemiformal,quaternium-15)

·      Hydroquinone

·      Isothiazolinones (all)

·      Mercury and mercury compounds

·      Methyl cellosolve or2-methoxyethanol

·      Mineral oil

·      Nanoparticles (titanium dioxide,zinc oxide, silver, fullerenes, silica, carbon black, quartz)

·      Parabens (including butylparaben,benzylparaben, ethylparaben, isobutylparaben,

·      isopropylparaben, methylparaben,propylparaben) prohibited in formula and raw materials

·      PEGS (allowed if tested for1,4-dioxane with statement and/or test data)

·      PFAs (including PTFE)

·      Phenoxyethanol (> 1%)

·      Phthalates (excludingterephthalates)

·      Plastic microbeads (> 0.1%)

·      Polyacrylamide (CAS 9003-05-8) andacrylamide (CAS 79-06-1)

·      Propylene glycol (> 0.1%)

·      Quaternary amine compounds (aspreservatives), excluding hydroxypropyl guar hydroxypropyl trimonium chlorideand cocodimopropryl quar hydroxysultaine

·      Resorcinol

·      Retinyl palmitate (vitamin Apalmitate)

·      Silicones: D4, D5, and D6(EU-approved silicones allowed)

·      Shellac

·      Styrene: Bromostyrene,Dea-styrene/acrylates/dvb copolymer, Sodium styrene/Divinylbenzene copolymer,Styrene oxide, Styrene

·      Sulfates (undetectable if used assurfactants): sodium lauryl sulfate (SLS) and sodium lauryl ether sulfate(SLES)

·      Talc (allowed with asbestosfree-statement and/or test data)

·      Toluene

·      Triclosan

·      Triclocarban

·      Triphenyl phosphate (TPHP)

·      Xylenes